I have spent the last 25 years crafting market research and consumer insights for Fortune 100 companies across the globe including Apple, Pepsi, and TD Canada Trust. The game was to identify consumer insights businesses could use to develop new products, increase usage and awareness, understand underlying consumer needs, and most powerful of all, segmentation studies that put the power of personalization into corporate marketing and sales hands.
Now I've turned my attention helping entrepreneurs exponentially grow subscriber lists and engage clients to be life long customers and raving fans. As a fellow entrepreneur I know how hard it is to grab the attention of the ideal customer, engage and get to know them. By combining market research techniques with quiz funnel strategies the art and science of asking the right questions results in a profitable list building formula!